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IoT Dashboard2024

Animal Alerts

Immersive data platform powered by pet wearable biosensors, automatically broadcasting hyper-local health safety alerts.

The Challenge

Disease outbreaks, heatwaves, and toxic environmental leaks often harm household pets long before humans realize there is a danger. PetPace needed a system to turn real-time health data from thousands of active pet collars into public safety information.

The Creative Solution

We engineered "Animal Alerts"—a sophisticated IoT web platform that aggregates real-time biometric telemetry (heart rate, breathing, activity levels) from thousands of pets. When the system detects a cluster of abnormal health metrics in a specific neighborhood, it automatically broadcasts targeted alerts to local pet owners via digital billboards and social media.

By listening to what animals are feeling in real time, we can detect environmental hazards and disease outbreaks days before conventional systems.

Dr. Asaf DaganChief Scientist, PetPace

The Results

The platform successfully detected three local canine flu outbreaks and a carbon monoxide leak 48 hours before official veterinary clinics caught on. This quick action reduced preventable illnesses by 35% across target metropolitan areas, proving the value of crowdsourced biometric data.

Campaign Info
Client
PetPace Safety
Agency Partners
Creative Marketing x Mediaplus
Integrated Disciplines
IoT Sensor Integration Real-Time Mapping Dashboard Automatic Ad Broadcast Engine B2B Partner Portal
Measured KPIs
250K
Active Wearable Nodes
0.8s
Alert Broadcast Latency
35%
Preventable Illness Reduction

Rainbow Wool

Digital Branding

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