Lupins Quest
Interactive online puzzle experience built for Netflix, allowing millions of global fans to crack heists live.
The Challenge
For the launch of the new Lupin season, Netflix wanted to go beyond typical trailers and create a highly engaging experience that would get fans talking online and build massive anticipation before the first episode aired.
The Creative Solution
We engineered "Lupin's Quest"—an immersive web-based multiplayer puzzle experience. Players stepped into the role of modern heist planners, cracking security codes and searching through historical archives in real-time, working together with other players online.
“Lupin's Quest gave fans a chance to live the heist, transforming viewership into active, creative participation on a global scale.”
The Results
The game went viral, racking up over 18 million active plays worldwide. It started trending globally on Twitter and TikTok, driving a 92% increase in premier day viewership and proving the power of interactive marketing for entertainment releases.
Dot Pad
Digital Branding